01
Mission
Bring breakthrough nutraceutical products to millions of people worldwide through innovative, performance-driven direct-response marketing.
Global Direct-Response Media Group
Building
the
world's
Building
the
world's
most-sold
health
brands.
Fahto Media Group is a global direct-response company turning breakthrough nutraceuticals into category-defining brands across continents.
About us
One engine for global growth in the nutraceutical market.
Fahto Media Group is a multidisciplinary direct-response company built around a single obsession: scaling innovative nutraceuticals to millions of customers worldwide.
From media buying and copywriting to creative, funnels and product strategy, every team at Fahto works as one engine — engineered to take an innovative nutraceutical from idea to category leader, in any market, at any scale.
Direct Response
Media Buying
Brand Building
Product Strategy
Performance Creative
Our purpose
What drives every campaign.
02
Vision
To become the world's leading direct-response media group — setting the standard for performance, brand and product in the global health market.
03
Values
- Performance first
- Relentless innovation
- Integrity in every campaign
- Built to scale
What we do
Four disciplines.
Four disciplines.
One growth machine.
Each division is specialized. Together, they make Fahto one of the most complete direct-response operations in the world.
Direct Response Marketing
Global media buying, funnel architecture and CRO. We move budget where it performs and scale what works — every hour of every day.
Brand Building
Turning a winning product into a household name. We blend performance creative with brand strategy so growth compounds long after the campaign.
Product Strategy
Developing and positioning nutraceuticals with the rigor of a CPG company and the speed of a performance team — formula, story and price-point.
Performance Creative
Copy, video and design built to convert. An in-house creative system that ships hundreds of high-performing variations every month.
Founder & CEO
Caio Farah
Our founder
"We don't sell products.
"We don't sell products.
We build brands the world buys."
Caio Farah is the founder and CEO of Fahto Media Group — a direct-response entrepreneur and specialist who has built one of the most consistent performance operations in the global health market.
His thesis is simple: combine the rigor of performance marketing with the craft of brand building, and pair both with breakthrough nutraceutical products. The result is a portfolio of health brands that scale across continents — and a team obsessed with making it happen every single day.
Work at Fahto
Let's build the brands the world buys.
We're hiring across media buying, creative, copy, product and data. If you're obsessed with performance and want to ship work that reaches millions of people — we want to hear from you.
- 01Performance Media
- 02Creative & Copy
- 03Product Strategy
- 04Data & Engineering